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Problemarket:
art & market
Antonio Caronia
[ITA]
On Air: Video in onda dall'Italia, Catalogue of the exhibition |
As I had the opportunity to write last year
in a letter to the Italian Prime Minister, Cav. Silvio Berlusconi,
"problems are humanity at its best".
The ability to cause, spread and maintain problems is one
of the characteristics peculiar to Homo sapiens.
I wrote Cav. Berlusconi as Director of the PROmediaSet centre
for media studies - founded in 2002 by Problemarket in order
to promote research on media problems - and congratulated
him on his ability to keep the problems linked to the conflict
of interests alive, I also invited him to collaborate with
Problemarket.
This company was established in Slovenia in 2000 by Janez
Janša and Igor Štromajer, it represents one of the best
examples of social responsibility in contemporary art.
Janša and Štromajer who are, in fact, professional artists
did not hesitate to risk their promising careers in order
to dedicate themselves to a thoroughly new activity, becoming
entrepreneurs in a sector which is still little known by mainstream
economy.
In less than three years, as documented in the video PROnews
presented here, one can say the challenge was won.
The company's rapid growth has surpassed the already fantastic
scores reached by eastern economies, new activities and foreign
branches have been started all over eastern and western Europe
and an effective consolidation of Pro, the
official currency of the Problemarket problem stock exchange:
are all good symptoms showing that this initiative is meeting
with success - notwithstanding some initial detractors, who
where too superficial in judging and, perhaps, obscurely selfish.
It is not by chance that this video, an example of far-sightedness
and professionalism in the media, is accompanied by the music
by the Bast
Collective, a band having its roots in Slovenian
underground music of the 80s, but grown to a new maturity
today. Because, as Johnny Rotten used to say at the end of
the 70s (and Boštjan Gombač, Bast's vocalist, repeats today):
"The problem is you".
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